Our HVAC & Plumber Marketing Blog

For years, we’ve worked with some of the best home service companies out there, helping them increase visibility, drive more leads, and grow their businesses through digital marketing. At the same time, KickCharge has been behind some of the most recognized brands in the trades, designing logos, truck wraps, and brand identities that set companies apart. Now, we’re bringing both sides of the equation together.

Picture this: it’s 2025, and you’re scrolling through marketing tips online when you stumble on the age-old advice: start a blog to grow your business. But then you see a comment from Google’s John Mueller on Reddit saying, “No, startups don’t need a blog.” Wait, what? Now you’re wondering if that advice applies to your plumbing, HVAC, or electrical business. Does blogging even matter anymore? Here’s the deal: A blog isn’t mandatory—but that doesn’t mean it’s useless. Whether or not you need one depends on your goals, resources, and audience. For home service companies, blogging can be a goldmine if it’s done right. But it’s not the only way to connect with customers or grow your business. In this guide, we’ll break down everything you need to know about blogging in 2025—what works, what doesn’t, and whether it’s worth your time. Grab your coffee, and let’s get started.

2024 was insane (for a lot of reasons). If you’re in the plumbing, HVAC, electrical, roofing, or garage door industry, you already know how critical Google is for driving leads. With more than 90% of people using Google as their go-to source for finding local services, the platform holds immense power over how customers discover and choose businesses like yours. But what worked last year—or even six months ago—might not work today. In 2024, Google introduced a series of significant updates across its ecosystem, including Google Search, Google Ads, Local Services Ads (LSA), and Google Business Profile (GBP). They’ve also launched their advanced Gemini AI platform, marking one of the biggest shifts in how businesses engage with customers online. Our goal with this article is to help you understand these updates. We’ll explore how things used to work (“what life was like before”), explain the new landscape (“what’s changed”), and offer clear, actionable steps so you can stay ahead in this increasingly co

Creating the best bite in your service business means delivering the kind of experience that customers talk about. Plumbing, HVAC, electrical—this is your recipe for service that leaves a mark.

Understand the differences between ROAS, ROMI, and ROMS to measure marketing effectiveness for your home service business. Discover the best metric to track the true growth drivers and maximize long-term profits.

With the 2024 presidential election just around the corner, the stakes are high for many sectors, especially the HVAC industry. A pivotal focus of this election is the future of the Inflation Reduction Act (IRA) and its impact on energy rebate programs and HVAC-related tax credits. Depending on who wins the presidency—Vice President Kamala Harris or former President Donald Trump—the industry could see significant shifts in policy, funding, and regulatory approaches. We've already noticed the effects of the political season on media buying, but now let's dig into the potential implications of each outcome and what it means for HVAC contractors, manufacturers, and homeowners.

Learn how advanced marketing attribution models can help home service businesses like plumbing, HVAC, electrical, roofing, and garage door services move beyond traditional click-based metrics to focus on revenue-driven results.

Local Service Ads (LSAs) and Google Ads represent two powerful advertising tools on Google, each tailored for different goals and strategies. Understanding these differences can dramatically impact your advertising success for plumbing, HVAC, electrical, and other home service businesses. This article breaks down the eight essential distinctions between LSAs and Google Ads, helping you make an informed decision for your business.

Digital marketing is the primary channel for many home service companies today. Yet, many owners and executives in the plumbing, HVAC, electrical, and garage door industries still find it challenging to budget effectively for online marketing, particularly SEO services. Budgeting for SEO can be complex, influenced by factors such as project scope, industry competition, and the specific services needed. This article will explore the key components of SEO pricing and guide you on how to calculate and plan your budget.