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CYA with SOPs

Ryan Redding • Jun 07, 2021
sop plumbing company, sop home service company, sop hvac
You pro’ly know CYA: Cover Your Ass. But if you’re like most home services businesses, SOP has you stumped. 
  • Stinky Outdoor Plumbing?
  • Stupidly Overpriced PVC?
  • Seriously Overloaded Pickup?
No, no: That’s Standard Operating Procedures, and every business should have them. Especially yours.

What’s a Standard Operating Procedure?

If you’re thinking, “What in the world does ‘Standard Operating Procedures’ mean?!” you’re not alone. So let’s start at the top. According to my brainiac friend and yours, Wikipedia:

A standard operating procedure (SOP) is a set of step-by-step instructions compiled by an organization to help workers carry out routine operations. SOPs aim to achieve efficiency, quality output and uniformity of performance, while reducing miscommunication and failure to comply with industry regulations.

I know, I know: Booooooorrrrrrrrring. So here’s my version: SOPs are written instructions that make sure your people do things the way you want them done—every single time—which results in better work completed in less time for more money.

Not so booooooorrrrrrrrring now, eh?

But SOPs aren’t just about making things better in the moment. For example, if you get disappeared—temporarily (vacay) or permanently (proverbial Mack truck)—having SOPs in place ensures your business doesn’t collapse in your absence. They tell people how your work should get done. How your techs’ work should get done. How your customer service agents’ work should get done. So even if you’re not around, your business can keep business-ing.

Also, SOPs make your business a gazillion times more marketable when you’re ready to move on to something else. Trying to sell your business without comprehensive SOPs is like tossing some random auto parts in a box, writing “CHEVY” on the side, and posting “Truck for Sale” on Craigslist. 

Finally, SOPs make training new employees a breeze. You won’t just be handing someone a job description, you’ll be giving them step-by-step, detailed, documentation for exactly how you expect each task to be performed. It’ll save you time having to repeat yourself, it’ll ensure your training process is through, and it’ll help new employees feel supported and confident in their role. 

An SOP Lesson from Starbucks

A friend of mine had herself a bit of a midlife crisis a few years ago and quit her reasonably well-paying job to go work at Starbucks for minimum wage and abysmal tips. She learned all sorts of life lessons in the six months she worked there, but one of the business lessons she learned actually had to do with SOPs.

If you order a latte from a St. Louis Starbucks, a Tulsa Starbucks, and a Denver Starbucks, you will receive exactly the same beverage. That’s not just because they use the same recipe—a certain number of espresso shots in a certain amount of steamed milk. It’s the process (another word for SOPs) behind the drink that makes the difference:
  • How long the shots should take to pull
  • How long the milk should be steamed
  • The order in which you pull the shots and steam the milk
  • The way you pour the milk into the cup
And on and on and on. Those things don’t happen by accident. Those things happen consistently across every Starbucks location because every single step is written down in great detail.

How to Create SOPs for Plumbing and HVAC

So SOPs, or processes, support efficiency, consistency, and quality. But how do they work in the world of home services?


Well, you’re going to put every single detail about how your business runs on a day-to-day basis in writing . Yes, that’s as much of a pain in the ass as it sounds like. But it’s also the easiest pain in the ass you’ll deal with all year. (Certainly less painful than that one customer of yours. You know the one.)


Plus, if you don’t currently have any written processes in your business, getting this knocked out will bring you the most return on any time investment you’ll ever make. Truly. 


Step 1: Write down every position in your business.

And I do mean write down every position—from the front office to the folks in your trucks. Depending on the size of your company, that might include:

  • Customer service reps
  • Human resources
  • Accounts payable/receivable
  • Janitorial staff
  • Installers
  • Techs
  • Mechanics
  • Warehouse/inventory control
  • Marketing and sales


And don’t forget to include yourself on this list. 


Step 2: Write down every task related to each of those positions.

Next, make a list of all the repeating tasks each position is responsible for. And I do mean all the tasks—big and small. Looking at the job description is a good place to start. 


Then, ask the people who hold those positions to write down their tasks. There’s a good chance you’ve forgotten half of them. (Or they have, which means you’ll know what your next training ought to cover.)


Be sure to include when the tasks should be performed: daily, weekly, monthly, quarterly, semi-annually, or yearly. You might also note “at every service call” or, if your current task list is about cleaning bathrooms, “immediately after George exits the stall.” 


Step 3: Rank each task in order of importance.

At this point, you’ll have a lengthy list of tasks for each position. Now, put those tasks in rank order of importance. 


For example, if your accounts payable clerk is out for six weeks, what tasks should the person covering for them prioritize if they can’t manage the whole workload? If you’re going to Bermuda for three weeks (which SOPs will help you do sooner than later), should your assistant manager focus on scheduling techs first or invoicing first or something else?


Step 4: Create a checklist of how each task gets performed.

OK, this is where things are going to feel really tedious, but this is the difference between job descriptions and SOPs. 


For each task, get obnoxiously granular. For example, if one of your position’s duties is to “close the shop,” make a checklist of what’s involved in that one task. It might look like:


NIGHTLY

  • Log off all computer terminals.
  • Set phones to “night” by inputting code 82345.
  • Leave special instructions for cleaning crew, if necessary.
  • Turn off lights, other than the one in the accounting office.
  • Set alarm using code 5734#.
  • Lock front and back doors.
  • Take outgoing mail to mailbox.
  • Drop night deposit at Bank of Smithton at 123 Main Street.


For service techs, it might be something like:


AT EVERY CUSTOMER CALL

  • Before leaving the shop, review the work order and check your truck for the necessary tools and supplies.
  • Call the customer when you’re 20 minutes from their home.
  • When you arrive, park in the street.
  • Ring the doorbell.
  • Tell the customer who you are, why you’re there, and ask to come in.
  • Put booties over your shoes.
  • Explain what you’ll be doing.
  • Protect the customer’s home with your work mat.
  • Complete the work.
  • Remove all trash and debris.
  • Explain work completed to the customer and ask if they have questions.
  • Get signature on work order.
  • Accept payment.
  • Request a review on Google.
  • Say thank you.


Step 5: Assign someone with lots of give-a-damn for details to make the SOPs look consistent.

As you collect all of this yummy, spellbinding information for each task under each position, have someone type them up in a standard format. Consider making each task a separate document inside an easily scannable file structure:

  • SOP/Customer Service/Answer Phones
  • SOP/Customer Service/Birthday Cards
  • SOP/Customer Service/Reminder Calls
  • SOP/Human Resources/Interview Techs
  • SOP/Human Resources/Onboard New Employees
  • SOP/Techs/Service Calls
  • And so on (and on and on and on).


Then, share those documents with the people who perform the tasks. (Pro tip: Share files that can’t be edited. If someone wants to add/delete something from an SOP, they should go through you first.)

Feeling overwhelmed?

Clearly, this is a big job—so maybe don’t try to do it all at once. But don’t procrastinate, either. Decide you’ll have it all done by the end of Q3 (or whatever), and get started. 


Think about the most critical functions of your business, and knock those out first. Or think about the stuff you can’t stand doing, write up the processes, and delegate that stuff away.


And don’t lose sight of the point here:
The idea behind SOPs is to create a business that will continue running even in the face of a crisis. Imagine the peace of mind you’ll have knowing anyone could open a file on your computer and find the instructions for… everything.

Why is a marketing guy talking about processes?

Having SOPs will make your business better. And better businesses are naturally more marketable. I’m not here just to sell you a website or Google Ads or SEO strategy (although I dig those things). I’m here to help you with all aspects of your business. Where are you feeling stuck? Let’s talk.

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Ryan Redding

CEO Levergy

Author of The Book on Digital Marketing for Plumbing and HVAC Contractors

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