Location, Location, Location.
You need to be where your customers are looking for you. Getting your business in front of your customers is about as basic as it gets — and more challenging today than ever. You need a plan to:
Reach customers when they're SEARCHING
(with ads on the first page of Google — where 75% of the clicks go)
Reach customers when they're SURFING
(with ads and ad retargeting on their favorite sites and apps)
Reach customers with SEO
(on Google, Bing, and Yahoo)